Ad Tech

Check My Ads co-founder Claire Atkin is 'optimistic' that recent demands could spell change

Home Depot and Omnicom are facing investor pushback on brand safety and misinformation.The Home Depot, OmnicomGroup

By Kathryn Lundstrom

January 21, 2021

Following this summer’s racial justice reckoning, coupled with research showing younger consumers are supporting brands that share their views, a new kind of sheriff has emerged in the Wild West of online media: the activist investor.

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability editor.

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