Archived: Investors Want Proof That Digital Ads Aren’t Funding Misinformation

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itemprop="datePublished" datetime="2021-01-21T22:29:31.000Z">0/21/2021</time><contexter-summary class="p-summary entry-summary" itemprop="abstract" slot="summary"><p>Check My Ads' Claire Atkin spoke with Adweek about how activist investors could change ideas of brand safety.</p></contexter-summary><contexter-keywordset itemprop="keywords" slot="keywords"><span rel="category tag" class="p-category" itemprop="keywords">Programmatic</span>, <span rel="category tag" class="p-category" itemprop="keywords">Ad Tech</span></contexter-keywordset><a is="contexter-link" href="https://www.adweek.com/programmatic/investors-want-proof-digital-ads-funding-misinformation/" class="read-link main-link" itemprop="sameAs" slot="read-link">Read</a><a href="https://context.center/timegate/https://www.adweek.com/programmatic/investors-want-proof-digital-ads-funding-misinformation/" is="contexter-link" target="_blank" class="read-link archive-link" itemprop="archivedAt" slot="archive-link">Archived</a></contexter-box>

Investors Want Proof That Digital Ads Aren’t Funding Misinformation

klundster

0/21/2021

Check My Ads' Claire Atkin spoke with Adweek about how activist investors could change ideas of brand safety.

Programmatic, Ad Tech

Ad Tech

Check My Ads co-founder Claire Atkin is 'optimistic' that recent demands could spell change

home-depot-omnicom-adtech-2021 — Home Depot and Omnicom are facing investor pushback on brand safety and misinformation.The Home Depot, OmnicomGroup

By Kathryn Lundstrom

January 21, 2021

Following this summer’s racial justice reckoning, coupled with research showing younger consumers are supporting brands that share their views, a new kind of sheriff has emerged in the Wild West of online media: the activist investor.

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability editor.

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